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Sales and Marketing Lessons from MAHTS

Sitting in seat 8C, flight 1757 from Philadelphia to Milwaukee, I’m making mental notes from the previous two days at MAHTS. Quite a few hot branding irons of ideas that need to find my squishy grey matter before they...

Open Letter to Service Magic

Dear Craig Smith, CEO of Service Magic, Whew. It’s 2011. Wearing my business owner’s hat, I’d like to think we’ve weathered the worst of the economic storm. That the slowest of the slow times, when we’d wonder if the...
Use Drip Marketing To Get More Business

Use Drip Marketing To Get More Business

By Jeffrey Scott …not as quick as you would hope, but the results will sneak up on you… There is a common thread between three different referral successes I have had this past year. As I pondered them, I...
Why Incentives Backfire…And How To Avoid It

Why Incentives Backfire…And How To Avoid It

By Jeffrey Scott Incentives are used to motivate employees AND clients. Yet incentives can backfire. If you look at Wall Street traders and execs, you can see clearly that their motivation got the better of them. But this problem...