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Well, as Jeff said, every business sale is unique and especially so in an industry like landscaping. Anyhow a couple of thoughts;
"Goodwill" items such as a customer list are difficult to place a value on, and may not bring back the value you may attach to it. This might be a non-issue for you, but I know it's tricky when selling/buying maintenance companies.
The physical parts of your business will be a lot easier to value and to sell. Your shop/showroom/yard, your equipment/vehicles, your existing stock, etc...
Your existing (experienced & well trained?) staff may be attractive to a potential buyer, but as with a customer list, there's no guarantee they'll still be there after the sale.
How involved you personally are in the day-to-day activities, especially interaction with clients may negatively affect the perceived value of the business if it's known that you won't be there anymore.
My old auto mechanic had a very loyal customer base and when he sold his business, he stayed on for 3-4 months with the new owners to ease the transition for them and his customers. I know they're still in business (1 1/2+ yrs later), but don't know how many original customers are still onboard. I'm not.
My barber sold his business, but still works there. So in the eyes of the customers (like myself), it's same-old-same-old but he no longer has the headaches associated with owning the business anymore.
Again, I don't know your particular situation, but those are unique examples. Maybe staying on in some capacity (consultant?) might work for you? It may also increase the value of the business in the eyes of a potential buyer, since having you on-board for a while would help insure their future success.
Mixed feelings on selling to an employee. I'd want to leave my business to someone who would continue the quality work, and someone I know and trust. However, it's your future your talking about and I wouldn't want to take a chance on financing falling through if they got in over their heads. 'Cause you'd stand to lose as much , if not more than them.
Good luck.
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