[HRLand]

It seems that for most people the Yp just don't work. I also did a biz card size ad 2 years ago and got maybe 4 calls and 1 actual job. The following year I reduced to a boxed listing and now I get a couple a week. I also run an ad in a monthly paper which brings in about the same amount.

[Terry D]

.............I don't understand how you can be in the Frisco area and not already be paying $1000/mo for your YP ad. I would think the rates there would be outrageous.

Our rates are indeed ridicoulous. My ads were run 10 years ago, and they were hitting the $1,000 mark for 1/2 page.

Mine were smaller 1/4 page was like $750 except for the smaller sized 'special' they were running.

Out here the price is based on the affluence of the coverage area.
You pay tons to get in the book of the wealthy.

Sports & Business stars Joe Montana, Barry Bonds, Larry Ellison (Oracle) Steve Jobs (Apple Computer) etc. Full page in those books run $3,000 month +

[Stonehenge]

That's what I mean - for a 1/4 page ad in my small-mid-sized market, runs $700 - and that's with a 30% discount. No famous or filthy rich people live here.

I believe a full page is running somewhere around $2,500-3,000/mo, for our 100,000 person community.

Sounds like the Frisco prices are pretty fair in comparison.

[Terry D]

Sounds like the Frisco prices are pretty fair in comparison.


__________________

Don't quote me....could be $8,000 per full page. My knowledge is from 10 years back.

I know the plumbers ads for the 'back of the book' used to run $10,000 per month.

Back when this stuff was new to me I counted 27 full page ads by the plumbers!

The way their system works out here is Senority gets you a postion with for established size....positions 1, 2, 3, .... etc.

So if Mr. All-Star has had a half page ad for the last 25 years the only way to bump him would be to go with a larger ad!

I bumped a bunch of guys through the years as I grew, until one day, I was just answering calls and spinning my wheels.

Another fact about YP is that when the book first comes out, the calls don't come streaming in.

Seems many people have a tendancy to hanhg onto their old books for awhile and they only change them out every other year or so.

The good part about that is once you stop or downsize your ad, you'll continue getting calls (if you've been getting them anyhow) well into the next yearly cycle!

This was told to me and it became apparent it was true when I stopped my ad.

[justgardens]

Nick the best thing I ever did was invest in putting simple, 2 color 18"x 24" corragated yard signs with my logo and number in bold letters in at every job I do. Through a net firm I have that cost down to $4.00 per sign for 100 signs. The most work generating and cost effective marketing tool I have. If I remember to stop by and pick it back up okay, if not no big dollar loss. Most clients leave them up for weeks.