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Years ago I worked for a radio station that was rather irreverent in the music it played and the attitude of the programming. We all were told to come up with our own titles for our business cards. It was fun. I used "Coffee Achiever", another guy used "Low Miles, Fully Loaded" and I think he was loaded much of the time. One Gal used, "More Important Then You". It added to the novelty of the station's whole image, which in turn is supposed to add to audience share and then of course, sales. I doubt the titles played much of a role really, but it was fun.
In contrast, I have been currently operating without cards for about six months. Most of the information on my old card is incorrect. I rationalized putting off new cards because I was very busy with existing repeat customers, I knew we were heading into some big changes and I didn't want a thrown together looking card. I don't think it has effected me beyond a certain level of inconvenience. I reproduced my old logo for my drawings and I will add appropriate information based upon the customer.
I should finally have artwork for our new logo, business cards, envelopes and letterhead this weekend. I chose the route that Stone chose, I left my title blank.
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Yes, this is Phoenix. Yes, it's REALLY hot here. Yes, I love it.
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