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Budget is always the last thing I bring up, unless they do it first. I prefer to let them get all their hopes and dreams onto the table first. Generally my clients have quite specific need and wants, and are always eager to tell me about them. I then talk with them about some ways to achieve those things, and what it might look like when it's all done, and only then do we figure out whether they can actually afford it. By that time, if price is a problem, they are gung-ho enough about the whole project to be willing to do it over several years, rather than just give up on it because you told them their budget wasn't realistic at the get-go.
Most of my consultation jobs are from DIYers who just need some direction to head in, or someone knowledgable to bounce ideas off. I do provide some rough sketches during consults to get my ideas across, but if they are expecting me to do the work, then I tell them whether a formal design is required or not. For small jobs I can by with just a plant list and a set of specs, and I fold in the head scratching time into the install price. But if it is big, and/or complex, then I charge seperately for the design. There really is no set size or dollar figure; it's really based on what I can comfortably keep track of.
Questions I ask include:
What style of garden appeals to them, what is their favorite color, do they have a dog, kids, do they entertain outside, what's their favorite flower, what outside stuff do they like to do, etc
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Nothing can ever be made foolproof, because fools are so ingenious.
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