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Old 03-05-2006, 09:35 AM
Rob Shauger's Avatar
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Marketing Plan

Do you have a Marketing Plan laid out for year yet? I know some of you may already be working.

Put a calendar up and map out what you are going to do each month of the year for marketing. Lay out the plan, becasue as we all know more than likely once we get into the heat of the season we are less likely to do anything with it then.
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Old 03-05-2006, 11:00 AM
mrusk
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This is my second season and i think i have a pretty decent marketing plan. Last year, i was kind of afraid to advertise. I didn't want to put money out and get nothing back. Then i spent 275 on a dinky little add in the news paper and got 25k in work.

This year i'm planning on spending 6-7k on advertising.

I'm running several ads in news papers and community papers. I have my ad going out in 6 different county, community and association news papers/magazines. This will run me 20 bucks a day. About 3800 if i run the ads all season. The best part is, in one town i am hitting the people with 3 different publications.

Since i am solo, i think this should keep me busy most of the year. I'm not ready for employees yet. However, if this doesn't keep me busy i'm willing to do 10k direct mail post cards which will run me about $3200.

I'm hopping to find some other ways/things to advertise in before i spend the dough on direct mail.

Matt
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