[johnkeegan]

After reading a post in another thread it raised my curiousity. What have been the experiences here with Google Ad Words. Have they been a successfull advertising tool?

[Rex Mann]

John,

We use the Google Adwords, It works great for us. However, just three years ago we were bidding .30 (cents) for are key words. Now, other contractors are
using it. The bidding is around 1.50 a click for the top six. I have a 6-dollar a day limit, and I meet that most days. Last year my website generated over 400K in business, which is a about a 3400.00 yearly investment. My best ROI on any advertising/marketing for my company.

I use the obvious key words, but also use other paver installers companies names. You have to get creative and also monitor the effectiveness of your key words.

Peace and Merry Christmas.

Rex

http://PaversIsnstalled.com

[Stonehenge]

Rex, I should mention this to you - you need to adjust the settings in your campaign to only show in your market area - I see your ads all the time on GTX (sitting in Wisconsin).

[Rex Mann]

Those showing out of market should be using a key word for ICPI. Because I am an instructor, I also use Adwords to get business for that part of my business.

Peace and Merry Christmas

Rex

ArizonaPavers.com