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We had a garden center for ten years along with our construction company. When we were consistently booked 6 month to a year out, we changed the garden center to appointment only and then we sold only excess materials from our projects. We like to buy direct from nurseries and sometimes we need to order extra plants to meet the minimums.
These plants are usually sold via our electronic newsletter that we send our twice a month. We let customers know what we have and how many and it is a first come first serve buying plan.
The drawbacks to garden centers are many. You are right with the extreme hours commitment. Our garden center was 100% drip irrigated which saved countless hours and provided our clients with better plants.
Our challenge was, we make a lot more money in construction than retail. With a degree in LA and 30 years experience we are the professionals in our area. You can't stop people from coming into your garden center and asking you a lot of questions and then they go to the box store to purchase their plants.........the time it takes to educate the public on what why and when is endless.........if you want to do it right. We determined the people who could afford to have us do the work wouldn't buy from our garden center...we would build their garden. And the ones who bought in our garden center wanted our knowledge but in the end were not willing to pay for the huge difference in quality......
We never looked back at what we did with the garden center.....as I said we now use it as a holding yard and appointment only sales........we pefer to be kayaking on the weekend and not worry if a freeze is coming in or if japanese beetles are eating our Climbing Hydranges.
We have extensive display gardens at our office that we developed over the years and we continue to use them as a selling tool. No other contractors offices around here have that and if fact the little landscaping that they do have is usually weedy and overgrown....now there's a sales tool!
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Glenn Rieker
BS Landscape Architecture
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