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The Trib and Times - are they running stories because you contacted them? Or are they just in the loop about the show and took it from there? I've spent some time developing a relationship with our local paper, which has gotten solid enough that I've been asked to assist them in determining the direction of the weekly Home and Garden section.
I'm not too bad at the PR thing myself, but like anything else I like to learn more if I can.
You mentioned associations - I can relate. 'nuff said.
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