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All well said. For us, Craig's list, Service Magic...don't work. Too many yahoo's. Don't know why I didn't think about it myself until Stone said postcards. Targeted marketing based on our demographics for home value and income. I completely agree, the advertising of any direct mail has to be attention grabbing, I like to think I did a pretty good job as I used to be a graphic designer...and who knows our business better than me?
10,000 seemed a bit much for us as we're so small and I know growing too fast is very harmful, so we went with 5400. If you figure we'll get a 1% interest, that leaves us with 50 calls. That might mean 10 proposals and 5 nice jobs. For now, I'd be content with that number. If we get more, fantastic!, but we'll take 5. We already do have some jobs lined up so I don't want to go overkill. That should not only break us even on the amount spent for marketing, but also bring some nice dollars in.
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