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You can target your postcard mailings. Contact a mailing service and ask to send the cards to specific zip codes you desire to work in and to houses with a value of $300,000 or more (for example). I would definitely have my website up before the mailing.
I did several mailings when I was first getting started in 2000. Did not get a lot of calls but the quality of the calls where good. I mailed a nicely done trifold brochure. It was very effective in getting several high end jobs. In fact they were so nice I was getting some calls six months later from people who saved them.
So make sure they stand out because most people will just throw out those postcards. I know I do. And target who you send them to.
You might also send a letter to your existing customers informing them that you install patios, walkways, etc. Offer a referral reward.
Mike
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