[SuperS]

What is the best strategy in getting a Mom and Pop landscape company to grow into a Corporation? They have various products and are having problems establishing the proper sales channels.

I would appreciate some feedback on what resources I can utilize in order to make this successful company more known to the residential and commercial sector.

Background Info:

-Located in Northern California, 130 employees (including 15 in Corporate)
-35 years company
-Top 100 in Landscape Magazine 2002
-Diamond Certified
-Have four departments including: maintenance, landscaping, recycling, and irrigation.
Many high-end customers and projects including SF Giants Stadium, Oakland Hegenberger, Universities
-In 2002, they were at $8million targeting $10million by 2003 but it's taken them til 2008 to reach $10mil. They did turn away from construction high volume work to more higher quality, higher marginal profits and detailed projects.

What would you recommend is the best way I can market this company and who would my target prospects be? How can I successfully reach out to my customers and what information would they value? I'm interested to hear suggestions on creative ways you'd like to reach out to the public or commercial industry about this company?

I appreciate your feed back and comments! This is a company that will be a creative one to build!