Thread: How to?
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Old 03-11-2008, 01:44 PM
Mac Mac is offline
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Join Date: Jan 2004
Location: Middle of Ohio
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Sandi, I have to be honest, you ad likely blends into the rest of every other company's out there. Yes, what you offer is super but your ad isnt standing out. Just like marketing for clients, you need to think outside the box.

Marty Grunder once gave me a packet of every press release/public communications piece he ever put out. The one that struck me the most was his ad for his office manager. In a nut shell, he asked for every qualification that he would not want - ex: rude, tardy, half baked work, etc. He said he got the best response by far from that ad vs. a conventional ad he ran simultaneously for the same position.

It may not work for you, but maybe then it will. Just a thought.
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