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What about a generic letter to all clients that unfortunately due to expense increases, (they will think gas, you know you mean non paying clients) you have to raise your rates, BUT that payment in advance, either monthly or for the season, will still get last years rates? And that failure to pay on time will result in immediate suspension of the account?
Then if they whine to their friends, the friend got the same letter and will have a clue what is going on.
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"Compulsuve nervosa collectorus 'Plantii') 
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