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i have tried lead services too (contractorwars.com, servicemagic.com, et al) in a mad grab to try and get leads. by and large, they have been a waste of money. They did work 3-4 years ago, but now there are so many "lead generation" sites out there, that people have come to use them less and less as they get more and more generic.
google pay per click does work, however, to drive traffic to our website. there is no way to qualify the clicks we get, so there are alot of junk visitors i suppose. but we do get alot of traffic, and google has a tool they call google analytics that helps analyze where clicks came from, how long the visitor spent on your site, what pages they went to, etc.
pic attached
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