|
I just got the same sthick out of Idearc. I am reluctant to try any thing else yellow pages related as it seems like such a minimal part of the way leads come my way. WHat they want is a bigger piece of my budget to deliver me more minimal leads. I can honestly say that I have only got 1 call in 7 years from a yellow pages shopper. ( And it would seem that a web shopper would be the same. What do you use the web for when shopping... LOWEST PRICE!!!) But, that one yellow pages customer has turned out to be a big customer, and has refered us to 2 neighbors. Total jobs generated in 7 yrs. 42k. Ok that pretty good... but when you consider the $16000 that I have spent with the yellow pages to get that work it isn't so good is it?
And to put it in perspective we have generated 1.6 m in those 7 years and Idearc gets 82% of my marketing money, and has only given me 2.6% of my business.
Whao... I just got mad!
So I gotta ask myself, are the leads that those are guys getting me worth it? Will their leads through the web get me better leads, or will it get me more calls to provide the cheapest service (which I do not wish to offer)? I wonder if I should just work on that stuff that Jeff's "make you sick" email was about. I also think maybe I should take out more "line ads" in related catagories, "landscape contractor" "landscape maintenance" "pond building" "masonry contractors" and anything else that I can think of. Line ads are way cheaper than column inches.
Didn't really answer the ? of pay per, but it was a fun rant!
|