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not so much experience, but in Ottawa we have something that Rogers- the cable company i think owns. Its called Go! Local Ottawa. It was the same exact pricing method as what you were desscribing and we felt a little hesitant about going with it so we just put in a regualr add which is like yellow pages. I was hesitant because you dont get to see whose calling you, and there is no doubt that you will get a lot of bullshit ohone calls as well...people shopping for pricce or other lunatics that waste your time. Id like to see if anyone else has gained some revenue and good leads from that as well.
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