[johnkeegan]

The company (IdeaArc) that took over the Yellow Pages around here called me about the online SuperPages. I was currently in the process of setting up a Google Adwords campaign when they called. The SuperPages said they charge either "per click" (when they direct a hit to my website) or per call (when the ad generates a direct call from a unique phone# in their ad that, then, trips to my business phone). I basically understand the benefits of each method. The per click is cheaper but alot of those are "tire-kickers" and bored online surfers at work. And the per call will generate more interested potential customers but costs alot more.

In their estimate based on a local landscaper, the per click was 94 cents the per call charge ranged from $2.50 to $10.

Anyone have any experience with either method?