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TJL,
I think charging for a larger piece of equipment on every job, and charging the same rates as a rental company will not price yourself out of a project. All of our hourly rates for our equipment are based on rental rates, and we have not had any issues. We recover the cost of the machine in our overhead, so charging for it by the hour is how we get replacement money.
I also am not quite sure what you mean by "The idea that profit needs to be made on "equipment" goes against the idea of knowing your cost. Profit, is an item that should be placed at the end of "your cost" (see Vander Kooi)."? Why should profit not be made on equipment? Am I missing something?
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Matt
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