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My best advice is to include very detailed descriptions of the work you are going to perform for the client. The customers perception of what is going to take place on there project may differ from you in the small details. It is always good to have your contract to fall back on if you are questioned whether the customer paid for a specific service or not. I know many companies just list generalities, but we make our proposal/contract very detailed. It is too easy for a customer to bend you over a barrel when you are general with your job specifications and take you for whatever they can get in extras.
I would also advise to list what your proposal does not include. We have a list of each on everyone of our proposals that go out to the customer. I hope that helps.
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Matt
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