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Follow - up Systems --
This is simply the system that his comoany follows on following up with every single job they do every single time. He considers this advertising because it builds good will with the client which increases referrals -- the cheapest way to get high quality leads!
Cold Calling -- He suggests this si the best way to get any account -- but they do it mainly for commercial accountys. Walk into a commercial place, have some candy for the girl at the front, ask to talk to whoever makes decesion on landsape maintenance and ask for the opportunity to service their maintenance needs. He wasn't using cold calling to mean just on the phone -- it just means unsolicited visits or calls in order to sell a service.
I have gaine d a few commercial accounts by cold calling some very high vivibility Dr's offices and sucha nd I plan to do it more this year. Letters and phone calls are easy to avoid -- a guy standing at your desk is harder.
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