Couple weeks ago I attended one of Marty Grunder's teleseminars. It wa s a great experience. basically it was an hour long presentation with a half hour question and answer with Marty Grunder. It was a conference call with about 100 people.
It cost $99
I thought I would share some of notes that I took from it. He has another one coming up in January. I highly suggest it. I have budgeted in money for next year to join him for several.
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Advertising Planning
- All Planning is good
- Write down a list of what successful advertising would look like. For example: When I send out 3000 postcards I plan on receiving 15 calls and closing 5 deals. Do this for every form of advertising -- Don't think it -- Write it down -- THEN TRACK IT!
- What are your revnue goals -- These are needed in order to plan advertising -- For instance -- If you want to Grow from $100k to $125K gross next year -- What are you going to do to beingg in $25k worth of work?
The 10 Best Ways to advertise are
The 10 best ways I recommend you marketing are:
Job Site Signs
Newsletters
Targeted Mailings - For many companies this is all they need to do to make the phone ring.
Mailing your card on your own to a targeted mailing list is better, in my opinion and research, than being lumped into one of those card decks you get at home. Why? It is always better to have your message standing on its own, than next to someone else’s. For some excellent ideas, please check out Focal Point at
growpro.com: The Leading Golf Pro Site on the Net or call them at 800-525-6999 and ask for Joe Shooner; he’ll be happy to help you. Tell them Marty sent you!
Follow up systems
* Walk around with foreman the day of hte job completion
* Survey sent out 1 week later
* Call from the owner 1 week later
Vehicle signage
Door Hangers - Hang some door hangers in the neighborhoods where you are already working. For an idea, go to
Motivational Speaker Marty Grunder - Marketing Management & Motivation and see our latest one. Remember, marketing in the areas you already have business is one of the smartest things you can do! Why? You already have a following and you’re in the neighborhood, and typically, if there are currently buyers in one area, reason stands to assume there are more there.
New Home Owner Letter
Cold Calling - Commercial Accounts
Market to the Clients of another successful Company that has clients who would also buy from you. - Seek out another successful business in your area that you could co-market with. For example, if you’re a landscaper, find the best pool builder in town and see if you can mail to their mailing list. Or if you are a plumber, is there a successful heating and air-conditioning company with which you could share clients? Think. I’m sure you can come up with a few good ideas. And that leads me to my last suggestion.
DWYSYWD - Do what you say you will do when you say you will do it
Do a little bit more
Worst Advertising Methods
Yellow Pages
BillBoards
Val-Pak
Tv and Radio
BEST MONTHS TO ADVERTISE
April - July - September
His next Teleseminar is January 24th. Please join me as I present What a Landscaper Ought to Be Doing in the Winter. If you sign up for it by December 31st, you can participate in it for $79.