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I have decided that my biggest issue is timing and marketing. I didn't get the business set up until July--not exactly the beginning of the season. I am happy with where I got by the end of the landscaping season, and I look forward to the Spring. The fall clean-ups were too much of an after-thought. I did not put enough into marketing them. I am not even taking my company in a maintenance direction, so I don't know why I thought I could scramble up the clean-ups. The few people that did contact me were looking for something for free anyway.
It is a major internal struggle to justify pricing out something "correctly" versus just getting the darn job since I don't have any others. That is why I have the part time gigs for this winter. I don't want to be labeled a "cheap" contractor and be out of business next year, so I can grin-and-bear-it for a couple months working for someone else.
Thank you all for your input and advice.
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