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BigD, I think I understand where you're coming from - every moment that you aren't free to do as you please is a moment you think you should be compensated for. Does that sound like I'm getting it?
I think Matt Kulp nailed the business owner's perspective - we're not generating revenue for the time you're not working, so it would hit the bottom line (or I'd have to change my pricing structure) if lunches were paid for.
I've worked for two other landscaping companies; one of them paid us for our lunch breaks and one didn't. And truthfully, after the first few days when I thought it was pretty cool that lunches were paid, the novelty wore off and I didn't appreciate it anymore than if I wasn't getting paid for lunch. That likely influenced my approach.
And while this isn't exactly analogous, I once worked for a company in a related field where some hourly employees had to travel to other markets and spend a week or more there working. They were paid for their work time, and their lodging and per diem stuff was paid for, but they were not paid for their travel time (airplane), and they were not paid for every single minute they spent in this other market (time that they were not free to roam their old stomping grounds, visit friends back home, etc).
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