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What something or someone is worth is only equal to how much someone will pay for it. Part of that equation is that no one wants to pay more than they have to. Another part is that they need to pay as much as they have to up to the point where they value what they are getting.
So, in your case, the first question is how much do they value what you do whether it is done by you or someone else. The second is how much do YOU add to that value over the next guy. That defines the extent of how much your employer can pay.
Then you have to remember that no one wants to pay more than they have to. Part of that is determined by what other options you have or that they perceive that you have. If they are the only place that you can do this type of work, there is less reason to pay you more than if three other companies wanted you to work for them.
Self employment is an option, but you have to understand that the nursery has a huge amount of traffic, a long standing reputation, plants, installation, and maintenance. A lot of your success is built into your job from what that nursery has as a full package. If you were to go on your own, what will attract customers to you? Will they know where to look? Or, will they do what many do - go to the nursery and start from there?
My guess is that your employer does not think about paying you more because he probably never had to pay a lot for someone in this position and nothing has made him think he needs to start now. Perhaps you need to drop a few hints that you heard that in other parts of the state you might be able to provide better for your family or something that will make him stop and think about how much he values you.
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