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Jeff, I think possibly what JW was getting at is that there really is no incentive for other companies' clients to switch to you. At least that is my take. With this material, you are only going to be getting people making a new purchase, not switching providers. Given this and the time of year, I do not think this piece will be terribly successful in terms of response rates.
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Sales are vanity, Profit is sanity, and Cash is King.
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