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Hi Atlowner -
I should first mention that writing in all caps is the online-world version of shouting - it turns some folks off, and so you tend not to get as good a response to queries.
I don't have a hard, fast guideline myself, except that you shouldn't hire in anticipation of an increased workload. If the added work doesn't come through, now you're overstaffed.
In general, each of your people should be able to produce X amount of revenue in work. If you have 3X in sales, you should have 3 people. When do you add #4? At 4X? 3.5X? Hard to say, and only you can make the right call for your circumstances.
Good luck!
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