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One other thought - have you asked her why she thinks she isn't closing sales? She may already know what she needs to improve on, but just doesn't know how to do it.
That may not be the case, but seemed worth mentioning.
It sounds like confidence might be the biggest missing ingredient - a sales class may help with that. Or maybe a Tony Robbins seminar or something similar. He has franchise presenters - a company I worked for long ago had one of these local franchisees come in and do a day-long seminar with all the middle-management in our department. Almost everyone left enthused, confident and eager to attack our jobs.
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