[Dale Wiley]

Who does the estimating for her designs ??

Having a young 20 something trying to sell to middle aged affluent women is more of a factor in my opinion.

No matter how educated, how qualified, if she cannot establish that connection, it ain't gonna work.

Drop 1 " " Oh my god," or "Like, its like this way, and I like put this in here because it was like soooo good that way."

I agree with your demographic... and my wife often goes on sales calls with me for just that reason. She is the company office manager and comptroller and can talk to the middle age female client. The fact she is also a working professional helps out as well. She often gets the follow up calls with these female clients, and she has no trouble closing the deal.

I have always be hesitant to hire the younger ones for that reason, even though you can get them cheaper..right ??

Some of the most successfull designers, LA's, landscape sales people in our area are 40 something women. You have to tailor YOUR marketing approcah to what gives you the best chance with YOUR target or market demographic.

You have to be able to establish some sort of common ground with a mark, and that is seldom going to happen with a 20 something MySpace type if your trying to sell to a 40 year old to 60 year old female demographic that has a pile of money she's waiting to spend.