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Of the least enjoyable aspects of landscaping (for me), two things come to mind right away...levelling base material (have to admit it I suck...take WAY too long) and estimating. I can hire someone with a better eye than me to level screening, but I'll always be the chief estimator.
That being said, when I do an estimate it takes quite a while and I try and make sure that I've done as Site says and try to be fair to my company (I need a profit or the job's not worth doing) and to the customer. I'm sure you do the same.
So I'd concur with sticking to your price and reinforcing the other more important reasons why your customers appreciate your services. But if they value you first and foremost for your design skill and they're thinking another company may be able to install your design for less than that's the way the cookie crumbles. At least you will have gotten the design work, and you may still get referral work from them down the road.
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