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Does this mean that they will produce one commercial which will then be placed 52 times? I'm wondering if you would get better response if you had seasonal ads that changed every three or four months? If this continues into a second year, you could have enough ads to keep the campaign fresh and interesting.
If that is the price for the entire year, it seems very reasonable to me. That is less than $100 per week. It might make sense to place a small ad in the same papers that the show is being advertised in.
As a side note, will you ever be invited to be a guest expert on the show? That could be worth more than the cost of the commercials.
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