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Tell the yellow pages rep that you want the same size ad as Home Depot...
There's a reason the big boys don't spend a lot of money on yellow pages... the cost just doesn't justify the new business it (doesn't) bring in. Divert the money saved into upgrading your web stuff, maybe that new level that Voodoo has been longing for, a new truck, whatever. Don't make the YP your biggest advertising expense. Sure, be listed so that someone who's been referred can find you there, but big ads are a big waste of money. Ask any marketing honk.
If the web site is working... run with it.
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Jesse
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