Quote:
Originally posted by site
I am very cautious about any advertising that casts a wide net- TV, Yellow pages, radio, etc. The wide net catches a whole bunch of dead end leads. You can prequalify your customers on the phone and try to avoid racing around to those dead end bids that have you cursing under your breath from the minute you turn into the driveway. Why spend all that money and time? The same effort and money spent in a more focused way would get you much better results.
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Site, thanks for the post, but I am going for as wide of a net as possible to see our logo and see the type of work we do! This is a high end construction company, and our company fits right in with his target market.
I understand the pre qualifying, however what could be better then the visual impact that I will get from thousands of homes? Direct mail can't give it to you, what other type of median would offer the impact this will for the money, as well as generate traffic to our web site?
I was not going to disclose cost, but I think it will have an impact on the discussion.
15 second- $3,000
30 second- $5,000
60 second- $7,000
Ok, here is what I get for the $:
-Production of commercial with copyrighted version on disc for our marketing use in the future
-52 commercials, 1 commercial a week for a full year
-The construction company is going to have a massive amount of signage around the area promoting the show
-The construction company is going to have full page color ads in major local papers promoting the show weekly
-The construction company is going to do 5 second blurbs on major networks in the local area to promote the show, including HGTV and DIY networks.
There are about 8 other companies purchasing time, and the only other company remotely tied to the industry will be an Arborist which is not a problem since I am not involved in tree work. All the marketing material promoting the show will have our name included.