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I've done marketing outside of the landscape industry, and one interesting and highly effective technique can involve doing the opposite of your competitors/others.
That's to say, if your market intel shows that others' displays are very intricate, multi-coloured...go minimalist, even starkly monochromatic, and vice versa. Differentiating from the crowd is the point. People notice the opposite of status quo. If everyone's doing smores, have a clown hand out balloon dogs to prospective clients' kids...
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