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A lot of it has to do with your own ability to recognize who are really the right people for you to attract attention from. If you have a fire pit and marshmallows you might be attracting potential buyers, or nonbuyers who are hungry or think that fire pits are cool, but can't or won't pay for one. Does your attraction attract your target audience or just an audience? It is tough to tell if it is a true gimmick.
It is easier to tell, if it is only attractive to likely clients. I guess there is the "big net" approach vs. the "find the fish and match the hatch" approach. If you get a zillion people to look at you and you only get a few takers, a small percentage of a big number is good. On the other hand, if you get only a fair amount of much more likely to buy folks and are able to work your mojo on them, you might be better off (or not).
I think you have to try different things and make sure to recognize that what works and does not work for you is not based on how you perceive yourself, but by how others perceive you. Sometimes we don't see ourselves for what we really are, but again, sometimes it is just that we do not project ourselves as we really are. The latter is much more easy to change, but only if we recognize it.
One of the hardest things is for us to look at ourselves and see us as others see us. Whether they are right or wrong only matters in how we go about fixing the situation. In one case we have to change ourselves. In the other, we only have to change our presentation of ourselves. Whether we really know know which one we need to do, is the question.
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