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In my short time as an employer, Ive become veeery shy of letting anyone know much about revenue goals/actual per day, week, etc. Further, you are running into complications with your COGS when basing your targets strictly on revenue. Yes, it is good... however it isnt the real COST DRIVER. (a fun accounting term if you want to google it)
Instead of looking at your revenue per day, why not break your whiteboard target into hours per day? If you have $1600 worth of work to be done on a given day, you will know that if your cew comes in at or below 40 hours (hypothetical $40/mhr) you met or exceeded your goals. This way, your guys have a tangable goal that actually makes sense to them. Additionally, your WIP reporting will become much simpler, as long as you know how long you estimated for each stage of an install. Finally, you wont have to account for COGS.
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Sales are vanity, Profit is sanity, and Cash is King.
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