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Today........there is no money in cutting grass........the profit margin for that particular service has tanked....and I don't see much recovery in the future...
What makes up for grass cutting is doing other maintenence services along with cutting........As in.........spring/fall cleanups, shrub trimming, chemical apps, etc.......
Consider grass cutting as your loss leader.
I can only speak for my market area..........other parts of the country might fair better with lawn cutting.
people around me advertise weekly maintenance at prices I charged 15 years ago..........and it hasn't gone up much since.....not enough considering overhead and cost of living.
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