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When I raised mowing prices years ago I was surprised how quickly it differentiated the desirable customers from the undesireable. The price sensitive customers were the ones who hired me for a minimum of services or always had a problem with what I did. They were the first to jump ship.
Last year I raised rates for my Garden Maintenance Services and I noticed a similar pattern.
I have yet to raise my prices and regret it. The relief from not having to deal with PITA customers and the added revenue from the A-List always more than makes up for the lost business.
80 % of your profits comes from the top 20% of your customers. Make sure your top customers are happy!!!
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As a father I was always aware that I was raising my sons to leave home, marry, establish families, and be men who could stand on their own two feet. We must fulfill our own destiny. I really wasn't concerned about what they might 'do' but I wanted them to 'be' good men.
- David Epps
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