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Idea outside the box
In the past I have written a monthly article for local gardening newspaper. I have had very good luck by doing this and it has given my company good market presence in the neighborhood.
However, all fair in love and business. One of my competitors told them they would pull their big ad dollars if they continued to run my articles.
So.... I was considering publishing my own newsletter. Printing it monthly and placing it local doctors offices, starbucks, and such. The newsletter would contain turf articles, general landscaping articles and informative landscape articles -- all of course would of course sell my company.
My first question is: What type of places do you think I should approach about placing the newsletters at their company and...
#2 What do you think I should offer the businesses in return for allowing me to place newsletters there for people to read?
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