[Dale Wiley]

We do a lot of direct mail to our sports field targets.

This is a finite and clearly defined market, and our mailings are about 250 each time, 4 times per year. Cost is about
$ 700 per mailing.

We usually average about 6 calls the following week, and 3 to 4 the week after that.

We set 6 appointments, and I have sold about 60K in work since the mailer went out about 3 weeks ago.

I have 2 more site visits today from that mailing.

By far, our web sites have generated more response and work than any other source.

Opitimaztion of our home pages is resulting in page 1 goggle and yahoo hits, with the ranking in the first 10 on that page 1. These are very well qualified lead and we have closed 100% of them at above our target margins.