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We bought our first mailing list, and were not very happy with it. The price was good, but the quality was not. With just about every company you choose how you want the data sorted (specific zip codes, property values, one even claims to be able to get you a list based on their hobbies - kinda sketchy), so in theory you should get a good list.
In a 5,000 address list, ours had 300 duplicate addresses. Considering this is all data sorted by computer, that's pretty unforgiveable. Another 300 or so came back as undeliverable. With that I questioned whether the ones that made their destination were really my target.
So this winter I built my own list. We're in a small market, so it wasn't too tough. The way I cellected the list? A laptop and a truck. Drive, baby. Drive.
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