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Direct mail can work very good.
You need to have a good list. Buy a list. Infousa.com has good rates. Really sit down and think about who your ideal client is.
You need to have a good postcard, brochure etc. designed. Do not cheap out on the design. Pay a professional!
You want to come up with something that is more then just a pretty picture with your services listed.
Repetion is key. Don't mailing 10k once. Mail 2500 4 times.
Direct mail is a science.
I am mailing to 5,000 people this spring. I am first hitting them with a letter, then a trifold, then a postcard, then most likely another letter.
I think i am going to mail every 3 weeks. My friend owns a mailing company so i get a smoking deal on it
Matt
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