[4seasons]

When I did a direct mail with my christmas lights, I targeted $150,000yr and above. We only sent out 500 and got 5 calls, landed 2. They more than payed for themselves. We also put doorhangers on mailboxes (in ritzy neighborhoods). Put out 200 maybe? Got lots of calls but only landed one. One reason is I started too late.
My christmas supplier handled the post cards for us. People love the idea of holiday lighting, but just don't realize the cost involved w/ a nice product.