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I chose white because it easy to maintain. The trucks look clean from 10' or more even when they aren't. They also provide the easiest canvas to letter, any color will be appropriate and easily legible.
White is the most common fleet color, making white trucks the most common color stocked at a dealer. For those who buy off the lot, it is the color most available at the time of purchase. White is one of the easiest colors to match when it comes to repairs as well.
On edit: LOL John, I was typing while you were posting!
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