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Different people have different approaches that they are comfortable with. I think the content is pretty good in your questionaire.
My opinion from my own experience is that people hire a designer based much more on the individual and how much confidence (s)he is able to build with them. My belief is that the less that you turn into literature or turn over to software, the more engaging you become and the less automated you seem to be. That makes you more important to the job and more important to them as an individual rather than an entity.
There is a lot of competition out there and the more manufactured the marketing the more generic it becomes. There is only one of you and they will remember you a lot longer than which logo was at the top of the questionaire.
Maybe more important is the fact that people are looking to have a service done for them and this type of strategy can make them feel like it is they who are performing a service by filling these out.
It is like going to a car dealer and asking for the price of a car. When the dealer starts asking me questions like how much do I want to pay, or what is my budget, I get pissed. The same thing happens when selling landscapes.
You have to make the client feel comfortable. You have to give him a test drive to get him wanting what you are selling. That means you have to be free enough with your ideas to make them know you are the right guy to get the job done. The more you can do that subtly the more intuitive and knowledgable you appear to be. You can, hopefully, get all of those questions on your questionaire answered in a short on site visit without directly asking any one of them. Once you absorb those answers, you tell them those answers in a similar subtle way and they know you are listening, that you understand, and you are the guy to design their landscape vs. the other 6 guys that dropped off flashy literature packs and made them sit down and answer questions only to say "yeah, here's what you need ..." and read back the very information that the clients had to write out for them.
The only time I don't get a design job doing this is when they don't want to pay me what I'm charging or someone else has beat me at my own game (and with a bigger price tag, yet).
The only sticky point is that you have to have the ability and experience to be able to get all those answers, communicate your ideas, answer that questionaire for them while only walking and talking, and then to have a portfolio of built work to back it all up.
Once you get the design job, you all but own the installation contract if you are design/build.
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