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I agree with LawnLad as well. Not only will it cut into your profit margins, but it will also cut into your time since you will have to take time each week to sort out the referalls, add them up, and then credit yoru customers. I personally get more work from word of mouth than I do by advertising, or even getting noticed while working in a neighborhood on me residential work. I always take a little time to keep the customer updated, and informed of progress (beyond what they can see done), and answer any questions they might have. I have found that by showing a personal interest beyond the proffesional work attitude the customer is friendlier and more willing to refer their friends and family to me. I have never really thought about doing anything beyond thank you cards or taking 5-10 mins to do some extra work at no charge for them( I don't do anything major- just something little- pull some weeds, a little extra in the end of the day cleanup, etc...) I like the idea of a gift certificate to a nice place towards dinner for them, or something along those lines. The little extra steps make you look good in the customers eyes and I have had great success in getting referals that way.
Just my $.02!
Bill
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