|
Generally direct mail at best will get you 1 to 2% response. A 1% response should have yielded you 50 phone calls.
Where did the list come from? How was it qualified? Mailing out post cards to people who live in an apartment building, condos or town homes isn't going to get the same response. Are they new homes where people might have less money sine they're still decorating and finishing the interior. It's funny how people spend their money, and landscaping unfortunately isn't always at the top of the list, particularly on a discretionary item like patios.
When I read the book 'A millionaire next door' several years back, I began to see my customer base in a different light. It was funny, those that could least afford the landscape work tended to be those in the largest houses, with the fanciest cars and all the trimmings. Those that had no objection to pulling out their check books were those that lived more modestly and within their means. I started to qualify my prospects differently as I noticed these patterns. I'm not sure what your marketplace looks like, but consider the demographics of your target audience and find a list that more closely reflects who your customers really are - and then maybe you'll get a better response.
|