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Be very careful in how you word your referral program, and have it in writing in a similar form of a contract if you decide to proceed, it can come back to bit you in the hind quarters. I had a verbal agreement with customers when I was developing my snowplow business of a free snowplow for every referred customer. One customer referred a customer to me outside of my service area and insisted on credit for that. We ended up in court, she was a pain in the neck account anyway, and she won. The judge felt it wasn'r unreasonable for her to assume that I should travel across town, 20 minute drive and back, to service a $25 driveway. Lawn Lad's points are good too, and I agree with Jeff!
The hair on my neck stands up when I get a customer who hints at some kind of compensation today because they have given my name out to someone, or that his neighbors have seen my work at his house and are interested in having work done. If you are offering quality work at a fair price, the work will come to you naturally.
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