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I just mailed out 2000 oversized post(8.5"x5.5") cards in late Oct. I would consider this late for a marketing campaign but i wanted to test the waters. My post card featured a 4000 sq ft pool deck job we recently completed so needless to say I immediately got 4 calls for paver/pool jobs. Each estimate was over 30K . I lost one to a lower bidder (poured concrete), one has booked for March of '07, and two are still in the planning stages but I believe I am in the mix for those jobs. I still think it's not unreasonable to think I will still get some calls next year from that late mailing.
Bottom line, the mailing cost me somewhere around $1100 (700 stamps, 400 post cards). With that one booking I feel OK about it. If I book a couple more high end projects I would consider it a success.
One thing it opened me up to if you mail out post cards. Put a specific picture of a service/job you want to market. Sounds obvious but I only got calls from that mailing from people interested in pool decking so far. I was really shooting for any/all hardscaping.
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