Thread: Pre testing a marketing campaign
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Old 12-18-2006, 02:22 PM
Mac Mac is offline
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Join Date: Jan 2004
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Pre testing a marketing campaign
Ive written a marketing plan for this upcoming year but it makes me very nervous. Alot of the plan relies on an offer that I belive is phenomenal, but I have not "tested" it yet. I will be testing it with my current clients but that is a limited and segmented audience.

Has anyone ever done any type of pre testing of a marketing campaign? How did you do it and did you find the efforts worthwhile? Thanks.
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